Product Maker

Design that
moves things
forward

15+ years working at the intersection of strategy, systems and experience. Across consumer products and internal platforms, at companies where design had to move fast and work at scale.

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Projects that moved the needle

CRM
01 / 04
adidas
2025–26
536M
emails per year
33 arrow_forward 5
journey phases
78%
volume realigned
BBVA
02 / 04
BBVA
2015–21
20M+
active users
7
markets
90%
component reuse
Wallbox
03 / 04
Wallbox
2022–23
2.6 arrow_forward 4
app rating
96%
connection success
−40%
delivery time
CMS
04 / 04
adidas
2024
54%
faster publishing
+28pt
satisfaction increase
4
co-design teams
Studio · Outside the brief

Built with AI to understand how it works firsthand

Guestimate

Guestimate

AI · Product

Mura

Mura

AI · Product

Rascalo

Rascalo

AI · Interaction

Spring Physics

Physics · Interaction

Variable Weight

Type · Motion

"Design doesn't happen in isolation. It happens when everyone in the room trusts each other enough to say what they don't know."

How I work

Let's make something together