Product Maker
Strategy,
systems,
and shipping
15+ years designing at scale, from global fintech and EV infrastructure to, currently, adidas, where I lead design for internal tools, CRM experience, and content systems across global markets.
I trained as an Art Director. I think in communication, persuasion, and systems. I work best in conditions of genuine complexity (multi-country rollouts, cross-functional dependencies, legacy constraints), and I measure success by the decisions I enable, not just the screens I deliver.